There is no substitute for meeting someone in person. But potential clients, customers, media agents, publishers, and employers will search for information about you and your team via the web long before they meet you. Well-produced video on your website serves three essential purposes:
- VISIBILITY — Search engines, like Google, prioritize websites with video and will list those websites first in any search. And if you aren’t on the first page of a search, the odds of someone reaching your site drop dramatically.
- STICKINESS — People stay on sites with video longer than they do on sites with text. And, if they stay longer, they will learn more about you and your work.
- COMMUNICATION – Within seconds, video can convey the style, tone and quality of your work and present you as a trustworthy professional, expert in your field, smart and witty, approachable and appealing, or quirky and unconventional.
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To the right are just a few samples of the 62 video clips that I produced for Tara Allmen, MD who is a menopause specialist in New York City. Dr. Allmen was eager to make scientifically accurate information about women’s health issues available to the broadest audience she could reach, via the web and television. To help Dr. Allmen accomplish her goal and increase her visibility, I produced 62 short form videos in which Dr. Allmen answers frequently asked questions and comments on controversial medical issues in the news.
Perimenopause vs. Menopause
Do hot flashes last forever?
Do I have the right gynecologist?